JKO Flicker

Unlocking the efficiency of offline media

Chasing clicks only ever takes you so far.

Growth plateaus for every brand if they don’t take their marketing budgets offline.

JKO Flicker

Unlocking the efficiency of offline media

Chasing clicks only ever takes you so far.

Growth plateaus for every brand if they don’t take their marketing budgets offline.

95% of brands

over-invest on digital media

We specialise in stage 2 growth, that's growth away from a pure digital footprint for ecommerce and app businesses here in the UK and beyond.

 

Offline media, done properly is the lever to drive rapid scale and that combined with a lean digital footprint, will always trump piling more into the Google and Facebook coffers.

 

You must build a brand consumers search for, so you pay Google 10p a click and convert at 30% rather £7 a click and convert at 1%.

jkochart232rf

But don't worry. We'll not tell you to spend £1m+, and we'll not say it's a gamble. We'll craft a minimum threshold plan with a detailed business return for you (and your FD) to have confidence in.

 

Because we’re not like the other agencies spouting BS like “we’re completely omnichannel, fully agnostic and 100% media neutral”.

 

We simply find your audience in channels that deliver 'action' as cost effectively as possible.

 

We work across all media; however, we specialise in the growth TV, outdoor and radio* can deliver to a business as we've found over 20+ years, and still do today and that these are the 'step-change' channels for efficient scale.

*Contrary to some beliefs, people (your customers) still watch TV, listen to the radio, and leave their houses. In-fact, now more than ever.

95% of brands

over-invest on digital media

We specialise in stage 2 growth, that's growth away from a pure digital footprint for ecommerce and app businesses here in the UK and beyond.

jkochart232 (1)

Offline media, done properly is the lever to drive rapid scale and that combined with a lean digital footprint, will always trump piling more into the Google and Facebook coffers.

 

You must build a brand consumers search for, so you pay Google 10p a click and convert at 30% rather £7 a click and convert at 1%.

But don't worry. We'll not tell you to spend £1m+, and we'll not say it's a gamble. We'll craft a minimum threshold plan with a detailed business return for you (and your FD) to have confidence in.

 

Because we’re not like the other agencies spouting BS like “we’re completely omnichannel, fully agnostic and 100% media neutral”.

 

We simply find your audience in channels that deliver 'action' as cost effectively as possible.

jkochart232rf

We work across all media; however, we specialise in the growth TV, outdoor and radio* can deliver to a business as we've found over 20+ years, and still do today and that these are the 'step-change' channels for efficient scale.

*Contrary to some beliefs, people (your customers) still watch TV, listen to the radio, and leave their houses. In-fact, now more than ever.

Our Experience & Clients

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Mark Jackson

Founder

jkocollective

JKO Collective

Company Socials

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A cherry-picked team

for your objective

JKO are your strategic partners, the extension of your team.  We understand the objective then use our experience to craft a bespoke plan that delivers.

 

We engage with specialist partners (the ‘Collective’) to manage the implementational planning at granular channel level.  

 

A lot of agencies outsource the planning, but never tell you and never let you meet the people behind the plan.  Which we think is crazy, why wouldn’t we want to put the smartest people in the room with you, rather than an Account Manager whose only specialism is how to say, “I’ll have to ask the team and get back to you.”

 

So JKO are the glue that holds it all together for you, navigating the fragmented marketplace, simplifying it all in to one contact and one contract.

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"JKO are ingrained into the business and as such, move at our pace, they get shit done and we trust everything they do."

Natasha Briefel

Brand Marketing Director @ Badoo
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“Mark was a pivotal member of the Purplebricks team working tirelessly every day to support our vision for the brand and how it would radically disrupt the estate agency market.  Mark co-created a business plan on which we achieved funding and made then implementation of his successful launch and scale-up strategy possible.  One of the first names on my team sheet.”

Michael Bruce

Founder @ Purplebricks
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“Mark is a media planning dynamo: sharp, full of energy and comes with excellent planning ideas.  His intelligent grasp of effectiveness and ability to straddle both the brand and digital world is unique and this mindset contributes to maximum growth for JKO clients.” 

Mike Cross

CEO @ Brightblue (now part of Media.Monks)
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“It’s nice to know we’ll be working with someone trustworthy and with integrity.”

Sandra Niland

Head of Marketing @ Nelsons
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“JKO bring together specialists to find a brands target audience as cost effectively as possible.  They deliver total flexibility and the ease of working with just one partner.”

Robin Hall

CEO & Founder @ evolve OOH
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"Mark’s JKO operation is the ideal growth solution for businesses wanting to succeed in today’s fast-changing world.  His ability to advise, connect and grow businesses with agility and transparency is second to none.”

Mark Middlemas

CEO and Funder @ Athlete Media Group
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What do our clients say?

They've given us a 98% referral rating for the past 3 years.

2 main reasons why they love us, they trust us, and we get shit done.

And it's vital to have the right dance partner when looking to scale.

You'll only speak (yes, we answer the phone!) to experienced people and you'll get the attention and focus you deserve from day one.

You'll certainly not get lost or deprioritised like you may at a larger agency where a budget of £1m can be less than 0.5% of their total billings.

We guarantee no matter what your budget, you’ll never speak to anyone with less than 10 years’ experience.

Recent case studies and stuff

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Like the sound of what we do
but aren't spending on media yet?

Don't worry, we have a consultancy proposition called Series A that guides businesses day to day on advertising best practice and ensures no time, money or brand credibility is wasted.

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