The proof is in the

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58% of Google, Facebook and Amazon spend in 2021 was offline*.

 

Yet they advocate only spending online!!

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Our recommendations are based on not only our experience but on the evidence-based insights garnered by some of the smartest people on the planet at driving growth.

 

The Godfathers of effectiveness, Les Binet and Peter Field in the must-read The Long and the Short of it and Byron Sharp in his effectiveness bible How Brands Grow.

  • Balance activation (40%) and long-term brand building (60%) for greater profit

  • Reaching a mass audience is the most effective strategy

  • Emotional advertising is twice as efficient as rationale

  • Get noticed, grab attention and be consistent

  • Be easy to buy

  • Short-term metrics aren’t always the best indicators of long-term success

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