Can offline work
Over the last 25 years, we’ve amassed a huge databank of response insight which we want to give you for free.
Really what we want, is to excite you by demonstrating that offline media isn’t unattainable for your brand.
We’ve therefore created the below calculators for you to play with, inserting your own business metrics to give a realistic performance forecast for the big 3 offline media channels.
The first one is to identify the response rate (% of consumers that need to respond) required to meet your target cost per sale.
Simply input your target cost per sale and current site conversion and you’ll get your required response rate to meet your target.
“Fantastic” you say, “I’ve got a response rate, with no context”
Don’t worry, we do things properly.
If you complete the below (and do it honestly!) you’ll see how realistic your required response rate is against the market norms in our databank.
Please move the green squares on the sliders to be representative of your brand and message.
Complete the below (honestly!) and see how realistic it is.
Does it stack up?
The above is only a small window into the data we have and the detail we can go into to accurately forecast the impact offline media can have.
All market verticals (we have a lot more than just generic eCommerce) and audiences respond differently, so get in touch and we’ll get you a more accurate and bespoke forecast.
Get in touch to understand the stage 2 plan based on your bespoke audience.
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